Minnetonka Moccasin Co. social media strategy + copywriting
Built and maintained Minnetonka’s social media presence by creating and curating shareable content across all channels
Defined consistent Minnetonka brand voice across all social channels
Developed an active network of influencers to tap into for content opportunities and PR outreach
Grew and managed paid media campaigns including SEO, Paid Social, Affiliate in partnership with internal team and external agencies
Partnered with internal team and agencies to drive strategies, creative execution and testing
