Minnetonka Moccasin Co. email content strategy + copywriting
Developed email cadence for both campaign and trigger emails in partnership with Director of Marketing and Ecommerce Manager
Grew email database 117% and optimized email touchpoints which drove 21% of ecommerce sales using data and analytics with an understanding of consumer segmentation
Ideated and created content for all consumer-facing campaign emails based on key shopping periods throughout the year driving 16% of ecommerce traffic
Oversaw email from creative briefing through deployment, and partnered with creative team and key stakeholders for approvals
Designed by Nora Otto
